# Pardot to HubSpot: 9X Marketing-Attributed Revenue | OVERTOP [Home](/)›[Success stories](/success-stories/)›[HubSpot](/success-stories/hubspot/)›Allied Wire and Cable HubSpot success story · Wire and cable distributor # How a wire and cable distributor grew marketing-attributed revenue 9X after leaving Pardot for HubSpot. Allied Wire and Cable needed six tools to build every campaign around Pardot, and it could not trust the tracking. After moving to HubSpot, one person can build a campaign, and the company reports nine times the marketing-attributed revenue. BusinessAllied Wire and Cable MarketUnited States GoalReplace Pardot and a stack of add-on tools ## The results. Compared with the period when the company used Pardot. HubSpot gives no starting figures, measurement window or sample size. - **9X**marketing-attributed revenue compared with Pardot - **5-6X**email views and open rates compared with Pardot - **50%**increase in customer satisfaction HubSpot does not publish a baseline period or method for these figures; they are the company’s own reported results. ## The challenge. Allied Wire and Cable is a family-owned company and one of the largest independent wire and cable distributors in the United States, serving government, military, aerospace, automotive, telecommunications and manufacturing customers for more than four decades. Its sales cycle ranges from the same hour to five or six months. For years the marketing team ran on Pardot, which had fallen behind. Its connection to Salesforce was unreliable, it could not build good landing pages, and its email design fell short, so the team added a landing page tool, a separate email designer and workarounds to make forms connect. Every campaign took six tools and four people, and the tracking was not reliable enough to alert sales when a buyer engaged. ## What they did. Marketing Hub Enterprise · Service Hub Professional · Salesforce integration · Attribution reporting A fast migrationEverything moved from Pardot to [HubSpot Marketing Hub Enterprise](https://www.hubspot.com/products/marketing), with the Salesforce connection switched on. The team expected weeks of pain; it was fully running in less than two days.One tool instead of fiveLanding pages, email design, forms and sending moved into one platform. Designers build emails and writers build ads from a shared asset library.Attribution the team can trust[Attribution reports](https://www.hubspot.com/products/marketing/analytics) show opens, clicks, conversions and revenue in one dashboard, so the team can see what works and fix what does not.Segments from any CRM fieldSubscribers are segmented on almost any field in the CRM, with timing based on how engaged each contact is.Service moved over tooEight customer service staff were up and running on [HubSpot’s help desk](https://www.hubspot.com/products/service/help-desk) in about three days, and the team now handles roughly 300 to 400 tickets a day. ## Why it worked. Our read on the decisions behind the numbers, and what any business can take from them. Fewer hand-offs, more campaignsA campaign that needed four people and six tools now takes one person. That frees the team to send more targeted campaigns, more often.Better email reaches more peopleWell-designed emails sent to tight segments get opened, which is where the five to six times lift in views and opens comes from.You cannot grow what you cannot seeReliable attribution showed which campaigns produced revenue, so budget and effort moved to those.Sales and marketing in syncWith the Salesforce connection working, sales got better leads further down the funnel instead of cold names. ## How we would run this play for your business. You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our [hubspot setup and management](/hubspot/). Migrate without the dramaWe plan and run your move from Pardot or another platform into your [HubSpot account](/hubspot/), including your Salesforce or CRM connection.Retire the extra toolsWe rebuild landing pages, forms and email templates inside HubSpot, so one person can launch a campaign.Segment and send better emailOur [email marketing](/email-marketing/) team builds segments by product, industry and engagement, so the right buyers get the right offer.Tie ads to revenueOur [Google Ads](/google-ads/) and [Microsoft Ads](/microsoft-ads/) campaigns feed the same attribution reports, so you see revenue by campaign, not just clicks. ## Who this play fits. You do not have to be a wire and cable distributor to use the same approach. It is a strong fit for: - Industrial distributors - Manufacturers - Electrical and building suppliers - B2B companies on Salesforce - Any business moving off Pardot or Marketo - Companies with long and short sales cycles ## Want results like these? Tell us about your business and your goals. We will show you where HubSpot can bring you customers, and what it would take. [Start growing with HubSpot](#audit) [Or call (704) 237-0707 ›](tel:7042370707) [See how we run HubSpot for our clients ›](/hubspot/) ## More HubSpot success stories. - [ Manufacturing and B2B **40%** average email open rate ### Totally Chocolate Read the story › ](/success-stories/mailchimp/totally-chocolate/) - [ Manufacturing and B2B **82%** more leads ranking in the top tier ### Boyd Corporation Read the story › ](/success-stories/hubspot/boyd-corporation/) - [ Manufacturing and B2B **216%** increase in organic leads ### Franchise Brokers Association Read the story › ](/success-stories/hubspot/franchise-brokers-association/) [See all HubSpot success stories ›](/success-stories/hubspot/) Results as published by HubSpot in its Allied Wire and Cable customer story. Reported by the company; results for other businesses will differ. Analysis by Victor Bubuioc, MBA, Digital Performance and Growth Expert, published October 10, 2026.