# Amazon Streaming TV for Car Dealers: +120% Visits | OVERTOP [Home](/)›[Success stories](/success-stories/)›[Amazon Ads](/success-stories/amazon-ads/)›Nimnicht Chevrolet Amazon Ads success story · Local car dealership (does not sell on Amazon) # How a local car dealer that sells nothing on Amazon grew website visits 120% with Amazon streaming TV ads. Nimnicht Chevrolet in Jacksonville wanted the reach of TV with the measurement of digital. Amazon’s shopper audiences, a 25-mile radius and streaming TV on Fire TV, Twitch and Prime Video’s free live channels brought more local shoppers to its website and more form submissions. BusinessNimnicht Chevrolet MarketJacksonville, Florida GoalMeasurable local reach and more website visits ## The results. Website visits compared month over month; form submissions and store visits compared during the campaign. The dealership also reported higher overall sales in 2025 than in 2024. - **+120%**website visits, month over month - **+23%**website form submissions and in-store visits during the campaign - **+28%**website visits in the targeted zip codes Reported by the dealership, United States, 2025. ## The challenge. Nimnicht Chevrolet is a single-location dealership in Jacksonville, Florida. Like many dealers, it had spent on traditional TV without a clear view of what the spend was doing. The goal was measurable local reach: new, relevant shoppers visiting the website and then the showroom. The dealership sells nothing on Amazon, so the question was whether Amazon’s audiences could help a local business anyway. ## What they did. Amazon DSP audiences · Streaming TV ads · Zip code targeting · Amazon ad tags Built audiences from Amazon dataCustom audiences in [Amazon DSP](https://advertising.amazon.com/products/display-video-audio), now part of Amazon’s Display, Video, and Audio campaigns, targeted people shopping for cars and trucks, households within 25 miles of Jacksonville, and families who had recently researched or bought a vehicle.Matched the dealer’s marketGeo-targeting kept every impression inside the area the dealership actually serves.Ran TV where people stream[Streaming TV ads](https://advertising.amazon.com/solutions/products/streaming-tv-ads) ran on Fire TV, Twitch, Prime Video’s free live TV and premium streaming apps.Paired brand with offersBrand messages ran alongside specific offers, such as a Truck Month promotion, so the ads gave people a reason to act now.Connected TV to the websiteAmazon ad tags linked people who saw the TV ads to what they did next on the dealer’s site. ## Why it worked. Our read on the decisions behind the numbers, and what any business can take from them. Shopping data beats guessesAmazon knows who is researching vehicles. Targeting those households wasted far less than a broad TV audience.Local by designA 25-mile radius and zip-code targeting meant every dollar reached people who could actually drive to the lot.TV that can be measuredAd tags showed which zip codes and viewers responded, so the dealer could see the 28% lift where the ads ran.An offer to act onBrand ads build trust, but a timely offer gives people a reason to visit this month, not someday. ## How we would run this play for your business. You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our [amazon ads management](/amazon-ads/). Amazon audiences for local businessesYou do not need to sell on Amazon to use its shopper data. We build audiences around your customers and your service area.Streaming TV across your marketWe plan streaming TV by zip code across the Charlotte metro or your own market, with budgets that fit a local business.Track every visit and leadWebsite visits, calls, forms and showroom visits are tracked back to the ads, so you know what TV is worth.Catch the follow-up searchViewers search your name after the ad. Our [Google Ads](/google-ads/) and Google Business Profile work makes sure they find you. ## Who this play fits. You do not have to be a local car dealership (does not sell on amazon) to use the same approach. It is a strong fit for: - Car dealers and auto service - Home services and contractors - Local businesses replacing broadcast TV - Multi-location retailers - Any business that sells nothing on Amazon ## Want results like these? Tell us about your business and your goals. We will show you where Amazon ads can bring you customers, and what it would take. [Start growing with Amazon ads](#audit) [Or call (704) 237-0707 ›](tel:7042370707) [See how we run Amazon ads for our clients ›](/amazon-ads/) ## More Amazon ads success stories. - [ Automotive **11%** more cars sold ### Clay Cooley Automotive Group Read the story › ](/success-stories/meta-ads/clay-cooley-automotive-group/) - [ Automotive **3.5X** return on ad spend ### Mazda Motor of America Read the story › ](/success-stories/meta-ads/mazda-motor-of-america/) - [ Books and publishing **2X** yearly revenue, from $316,547 to $634,542 ### Front Line Publishing Read the story › ](/success-stories/amazon-ads/front-line-publishing/) [See all Amazon ads success stories ›](/success-stories/amazon-ads/) Results as published by Amazon Ads in its Nimnicht Chevrolet case study. Self-reported by the advertiser; results for other businesses will differ. Analysis by Victor Bubuioc, MBA, Digital Performance and Growth Expert, published October 10, 2026.