# Amazon Ads for Home Goods: Sales Up 350% | OVERTOP [Home](/)›[Success stories](/success-stories/)›[Amazon Ads](/success-stories/amazon-ads/)›Kazi Amazon Ads success story · Small business selling handwoven home goods # How a small home goods brand grew its Amazon sales 350% and kept selling through a stockout. Kazi sells handwoven home goods made by artisans in Uganda, Rwanda and Ghana. Video ads told the story behind the products, a simpler hero product brought in new buyers, and when that product sold out, the ads moved to the rest of the range instead of going quiet. BusinessKazi MarketUnited States GoalMore awareness and more profitable sales ## The results. Sales from June 2023 to June 2024 compared with the previous year. - **350%**higher sales on Amazon than the previous year - **80%**of Amazon sales came from Amazon Ads - **4**return on ad spend in the best month of 2024 Data provided by the brand to Amazon Ads, United States, June 2023 to June 2024 (return on ad spend: March 2024). Amazon featured this brand in its Rising Stars small-business series, and says the businesses in that series were compensated for taking part. ## The challenge. Kazi is a mission-driven small business in San Diego selling handwoven home goods made by artisans in East and West Africa. Few shoppers knew the brand or the story behind it, and a beautiful basket is easy to scroll past when nobody knows why it matters. The business also needed its Amazon sales to be more profitable, not just bigger. ## What they did. Sponsored Brands image and video · Sponsored Products · Display ads · A+ Content Told the story in video[Sponsored Brands](https://advertising.amazon.com/solutions/products/sponsored-brands) image and video ads, together with richer product page content, explained the artisans and the mission to shoppers who had never heard of the brand.Tested a simpler hero productAlongside ornate pieces, the brand tried lower-priced everyday items, woven placemats. They became the hero product, with 300% higher sales than its other products.Kept selling through a stockoutWhen the placemats sold out for weeks, the budget moved to matching products in the same material through Sponsored Products and [display ads](https://advertising.amazon.com/products/display-ads), so the brand stayed visible and kept selling.Moved back when stock returnedOnce the hero product was back, spend moved back to it, and shoppers who came for the placemats also bought the matching pieces. ## Why it worked. Our read on the decisions behind the numbers, and what any business can take from them. An easy first purchaseA lower-priced everyday item is an easy yes for a new customer. Once they trust the brand, the bigger pieces sell more easily.Ads never went darkPausing ads during a stockout lets competitors take your place in the results. Moving spend to related products kept the brand’s position and its sales momentum.Story sells handmade productsVideo gave shoppers a reason to choose a handwoven piece over a cheaper copy. That reason is hard to fit in a product title.One plan across ad typesBrand ads built interest, product ads caught the searches, display ads followed up. Each did one job. ## How we would run this play for your business. You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our [amazon ads management](/amazon-ads/). Pick the right hero productWe look at price, margin and search demand to choose the product that wins new customers best, then build the account around it.Plan for stockoutsInventory is checked with the ads every week. Before a product runs out, the budget already knows where to go next.Use video to explainIf your product has a story, a short video ad tells it. We plan the video and the ads around what shoppers need to hear.Grow beyond AmazonThe same story can win customers on your own site. Our [Meta ads](/meta-ads/) and [Google Ads](/google-ads/) teams carry it to shoppers there too. ## Who this play fits. You do not have to be a small business selling handwoven home goods to use the same approach. It is a strong fit for: - Home goods and decor brands - Handmade and artisan products - Mission-driven businesses - Sellers with seasonal stock swings - Brands with a product family to cross-sell ## Want results like these? Tell us about your business and your goals. We will show you where Amazon ads can bring you customers, and what it would take. [Start growing with Amazon ads](#audit) [Or call (704) 237-0707 ›](tel:7042370707) [See how we run Amazon ads for our clients ›](/amazon-ads/) ## More Amazon ads success stories. - [ Home and kitchen **+75%** lift in new-to-brand customers vs. online video only ### Fellow Read the story › ](/success-stories/amazon-ads/fellow/) - [ Books and publishing **2X** yearly revenue, from $316,547 to $634,542 ### Front Line Publishing Read the story › ](/success-stories/amazon-ads/front-line-publishing/) - [ Beauty and personal care **10X** return on ad spend for Sponsored Products ### Made for Locs Read the story › ](/success-stories/amazon-ads/made-for-locs/) [See all Amazon ads success stories ›](/success-stories/amazon-ads/) Results as published by Amazon Ads in its Kazi case study. Self-reported by the advertiser and not indicative of future outcomes; results for other businesses will differ. Analysis by Victor Bubuioc, MBA, Digital Performance and Growth Expert, published October 10, 2026.