# Prime Day Amazon Ads: 14x Daily Sales | OVERTOP [Home](/)›[Success stories](/success-stories/)›[Amazon Ads](/success-stories/amazon-ads/)›CRBN Pickleball Amazon Ads success story · Pickleball paddle and gear brand # How a pickleball gear brand sold 14 times a normal day on Prime Day with Amazon ads. CRBN Pickleball competes in one of the fastest-growing and most crowded categories on Amazon. Search data pointed to a product shoppers wanted, and a full Prime Day plan across product ads, brand ads and a first live stream turned two days into the brand’s biggest sales event. BusinessCRBN Pickleball MarketUnited States GoalStand out in a crowded category and win Prime Day ## The results. Prime Day 2024 sales compared with a normal day. The new-product increase covers the 48-hour Prime Day event, which also brought 2 million ad impressions. - **14X**sales on Prime Day 2024 compared with a normal day - **700%**increase in sales of a new product during Prime Day - **39K**searches for the brand within two days Data provided by the brand to Amazon Ads, 2024. Amazon featured this brand in its Rising Stars small-business series, and says the businesses in that series were compensated for taking part. ## The challenge. Pickleball is growing fast, and so is the number of brands selling paddles on Amazon. CRBN, founded by two players, needed shoppers to remember the brand, not just click on whichever paddle looked cheapest. It also wanted to use Prime Day 2024 to launch a new product, protective glasses for players, in front of as many new customers as possible. ## What they did. Sponsored Products · Sponsored Brands and video · Brand Store · Amazon Live Sold the brand, not one paddleA Brand Store with [Sponsored Brands](https://advertising.amazon.com/solutions/products/sponsored-brands) and Sponsored Brands video promoted the whole range, so shoppers met the brand before comparing single products.Found a product in the search dataKeyword research showed an 80% increase in searches for pickleball protective eyewear. The brand created a product to meet that demand.Planned Prime Day as one campaignProduct ads, brand ads and the brand’s first Amazon Live stream ran together, aimed at shoppers who did not know CRBN yet. [Sponsored Products](https://advertising.amazon.com/solutions/products/sponsored-products) caught the high-intent searches. ## Why it worked. Our read on the decisions behind the numbers, and what any business can take from them. Search data is product researchShoppers told Amazon what they wanted before any competitor made it. Reading that data turned a trend into a new product with built-in demand.Big days reward preparationPrime Day traffic is huge but short. Budgets, creative and the new product were ready before it began, so nothing was wasted while the window was open.Brand ads created searchesThousands of people searched for CRBN by name within two days. Shoppers who search your name are the cheapest and most likely to buy.Every format had a jobVideo built interest, the store told the story, product ads closed the sale and the live stream added sales on top. ## How we would run this play for your business. You do not need a national budget to use the same ideas. This is how Overtop Media Digital Marketing puts them to work in our [amazon ads management](/amazon-ads/). A plan for your peak daysPrime Day, Black Friday, holidays or your own season: we plan budgets, offers and creative weeks ahead, then manage them hour by hour on the day.Turn searches into ideasWe review rising searches in your category and bring you new product, bundle and content ideas.Grow searches for your nameBrand and video ads are measured by how many more people search for you by name, not just by clicks.Peak days beyond AmazonShoppers compare across sites on big days. Our [Google Ads](/google-ads/) and [Meta ads](/meta-ads/) teams plan the same event across every channel. ## Who this play fits. You do not have to be a pickleball paddle and gear brand to use the same approach. It is a strong fit for: - Sports, fitness and outdoor brands - Fast-growing, crowded categories - Brands with seasonal peaks - Sellers launching new products - Brands with an enthusiast community ## Want results like these? Tell us about your business and your goals. We will show you where Amazon ads can bring you customers, and what it would take. [Start growing with Amazon ads](#audit) [Or call (704) 237-0707 ›](tel:7042370707) [See how we run Amazon ads for our clients ›](/amazon-ads/) ## More Amazon ads success stories. - [ Books and publishing **2X** yearly revenue, from $316,547 to $634,542 ### Front Line Publishing Read the story › ](/success-stories/amazon-ads/front-line-publishing/) - [ Beauty and personal care **10X** return on ad spend for Sponsored Products ### Made for Locs Read the story › ](/success-stories/amazon-ads/made-for-locs/) - [ Home and kitchen **350%** higher sales on Amazon than the previous year ### Kazi Read the story › ](/success-stories/amazon-ads/kazi/) [See all Amazon ads success stories ›](/success-stories/amazon-ads/) Results as published by Amazon Ads in its CRBN Pickleball case study. Self-reported by the advertiser; results for other businesses will differ. Analysis by Victor Bubuioc, MBA, Digital Performance and Growth Expert, published October 10, 2026.