# Klaviyo Agency Charlotte | Klaviyo Partner | OVERTOP [Home](/)›[Email marketing](/email-marketing/)›Klaviyo agency Klaviyo Partner · Google Partner · Charlotte, NC # Klaviyo agency Charlotte: email and text that turn first orders into regulars. Most stores pay to win a customer once, then let them drift away. Overtop Media Digital Marketing builds and runs Klaviyo email, SMS and push programs that bring customers back for the second, third and tenth order, for businesses in Charlotte and across the country. [Start growing repeat sales with Klaviyo](#audit) [Call (704) 237-0707](tel:7042370707) - **205,000+**businesses run their customer marketing on Klaviyo - **Nearly 41%**of email revenue comes from automated flows - **1 in 20**US online dollars over Black Friday weekend 2025 came from a Klaviyo message - **Since 2009**growing businesses from our Charlotte office The short answer ## Who should run your Klaviyo account? A team that writes flows for your products, segments by what customers actually do, and measures the result against your store’s real sales. Klaviyo is the email and text platform most growing online stores choose, because it is built on store data: every order, product view and abandoned cart can trigger the right message. The platform is only as good as the program inside it. Overtop Media Digital Marketing is a Klaviyo Partner and a Google Partner, growing businesses from Charlotte since 2009. We run Klaviyo as part of one plan with your ads, so the customers you pay to win keep buying, and the rest of our [email marketing services](/email-marketing/) fit around it. - [Icon] **Built from your store data**Flows, segments and offers written for your products, margins and buying cycle, not switched on from a template. - [Icon] **One plan with your ads**A Klaviyo Partner and a Google Partner, so the customers your ads bring in are the ones email and text turn into repeat buyers. - [Icon] **A Charlotte office you can visit**933 Louise Ave, in Elizabeth. Local businesses get local people; national brands get the same team. ## 5% of the emails. 41% of the revenue. Automated flows, the messages that go out on their own after a sign-up, a cart or an order, are a small share of what stores send and a large share of what they earn. Flows compared with one-off campaigns, across Klaviyo customers - Share of emails sent Flows: 5.3%Campaigns: 94.7% - Share of email revenue Flows: Nearly 41%Campaigns: About 59% Automated flows One-off campaigns - **18x**higher revenue per recipient from flows than from campaigns - **13x**higher placed order rate from flows - **5.58%**average click rate on flows, against 1.69% on campaigns - **32.2%**average open rate on flows, against 31% on campaigns Source: [Klaviyo 2026 email marketing benchmarks, based on more than 183,000 Klaviyo customers](https://www.klaviyo.com/products/email-marketing/benchmarks). Averages across all industries, as published by Klaviyo. The campaign share of revenue is the remainder of Klaviyo’s flow figure. ## One customer, every channel, one plan. Klaviyo keeps every customer’s orders, browsing and preferences in one profile, and reaches them on the channel they prefer. We decide what goes by email, what earns a text and what belongs in a push notification, so customers hear from you at the right pace. - **Email**Campaigns and automated flows, with templates and an editor that keeps your brand intact. - **SMS and RCS**Texts in 20+ countries, and richer RCS messages with images and buttons in the US. - **Mobile push**App notifications, unlimited on every Klaviyo plan. - **Sign-up forms**Pop-ups and embedded forms that grow your email and text lists. - **Reviews**Review requests after delivery, with reviews shown in emails and on product pages. - **Customer Agent**Klaviyo AI that answers order and product questions on chat, email and text. Channel details from [Klaviyo SMS marketing](https://www.klaviyo.com/products/sms-marketing) and Klaviyo’s product pages, October 2026. WhatsApp marketing messages are not available to US phone numbers, so we use it only for customers abroad. ## What a well-run Klaviyo account does for your business. Seven results our clients hire us for. Open each one to see how we get there and the evidence behind it. ### A list that grows every day, and buys Every result in email and text starts with who is on your list. We set up sign-up forms for desktop and mobile, a reason to join that fits your margins, and a text sign-up step for people already on your email list. Forms are tested and tuned, so more of your visitors become subscribers before they leave. A garden nursery near Charlotte gained 2K+ new email and SMS sign-ups in its first week with Klaviyo, per a Klaviyo-published story. ### Abandoned carts and browsers brought back Most shoppers leave without buying. Flows follow up automatically: a reminder of the cart they left, the products they looked at twice, the item back in stock, the price that dropped. We write each message for your products and time it to how your customers decide, then test the wait times and channels until the flow earns its keep. Across Klaviyo customers, automated flows earn nearly 18 times more revenue per recipient than one-off campaigns, according to Klaviyo’s 2026 benchmarks. ### The right message to the right customers One big list treated the same way wears people out. We build segments from what customers actually do: what they bought, when they are due to buy again, what they spend and how they engage. VIPs hear about new arrivals first, occasional buyers hear from you less often, and nobody gets a discount they did not need. A small-town boutique earned 17.1% of its Klaviyo-attributed revenue from predictive segments within 90 days, per a Klaviyo-published story. ### Text messages people are glad to get Texts are read fast, which makes them powerful and easy to overuse. We collect consent properly, respect quiet hours, and send texts only where they add something email cannot: a restock, a drop, a delivery update, a reminder at the right moment. Email and text run on one schedule, so customers never get the same message twice. A family-owned boat parts business reported a 27x return on Klaviyo SMS in the first half of 2025, per a Klaviyo-published story. ### More repeat orders and higher customer value The second order is where a store becomes a business. Klaviyo predicts each customer’s lifetime value and next order date from your store data. We use those predictions to time post-purchase, replenishment and loyalty messages, so customers come back on their own schedule, not only when you run a sale. A Southern food brand grew revenue from flows 157.8% year over year with a loyalty program built entirely from email flows, per a Klaviyo-published story. ### Klaviyo AI working, with a person in charge Klaviyo now writes subject lines, picks send times, recommends products and can answer customer questions on its own. Used carelessly, AI sends more messages, not better ones. We use it where it measurably helps, review every customer-facing change before it goes live, and keep your brand voice in every message. Klaviyo reports its Customer Agent resolves 65% of customer questions without a human agent. ### Emails that look like your brand and load fast Good email design is quiet: clear products, one obvious button, readable on a phone, light enough to load on a weak signal and land in the inbox. We design reusable templates in your brand, so every campaign looks like you and takes hours to build, not days. We test layouts and subject lines against each other, so design decisions come from your customers’ clicks. Customer Agent figure: [Klaviyo Customer Agent](https://www.klaviyo.com/solutions/ai/customer-agent), as stated by Klaviyo. Business results are from the Klaviyo-published stories further down this page. Your biggest weekend is built in September ## Black Friday runs on your own list. Ad prices peak over the holidays, and so does competition for every click. The stores that win the season are the ones with a large, engaged list and flows already tuned, so the busiest days run on customers they do not have to pay to reach again. - **42%**of Klaviyo customers’ total revenue came from email and text over the five days - **$3.8B+**in sales Klaviyo credits to its messages, up 27% on 2024 - **14%**growth for the brands with the smallest discounts, the fastest of any group Source: [Klaviyo Black Friday to Cyber Monday 2025 results, filed with the SEC on December 2, 2025](https://www.sec.gov/Archives/edgar/data/1835830/000183583025000114/bfcm2025reportpressrelease.htm). Thanksgiving to Cyber Monday 2025. Sales figures are Klaviyo’s own attributed estimate, not audited. ## What could your flows be earning? A quick sizing from Klaviyo’s published benchmarks for your industry. It is a rough estimate, not a forecast; your free plan replaces it with your own numbers. People who enter your flows in a month Your average order value, in dollars What you sell Clothing and accessoriesHealth and beautyFood and beverageHome and gardenHardware and home improvementJewelrySporting goodsElectronicsToys and hobbiesAutomotiveSpecialtyOther online stores Orders a month from one flow message each 36 orders About **$2,700** in revenue, against **23** orders if the same people got a one-off campaign instead. Uses Klaviyo’s average placed order rate for food and beverage: 1.79% for flows and 1.16% for campaigns, per recipient. Most flows send three or more messages, so this is a floor. [Get your real numbers](#audit) Placed order rates by industry from the Klaviyo 2026 email marketing benchmarks cited above. "Other online stores" uses Klaviyo’s miscellaneous ecommerce rate. ## Why "just turn on the default flows" leaves money behind. Klaviyo makes it easy to switch on its pre-built flows in an afternoon. It is a fine start and a costly place to stop. A switched-on account - [Icon]Pre-built flows switched on and left alone - [Icon]One list, and everyone gets everything - [Icon]A discount in every message - [Icon]Email and text planned separately - [Icon]Attributed revenue taken at face value - [Icon]Inbox placement ignored until sales drop Run by OVERTOP - [Icon]Flows written for your products, margins and buying cycle - [Icon]Segments by purchase timing, value and engagement - [Icon]Offers only where they change behavior, so margins hold - [Icon]One schedule across email, text and push - [Icon]Results checked against your store’s total sales - [Icon]Sender setup, list cleaning and warming from day one Why each one matters - ### Templates are a starting point Klaviyo ships with dozens of pre-built flows, and switching them on is better than nothing. But a template does not know that your customers reorder every 45 days, that your best sellers have thin margins, or that half your buyers shop on their phones at night. We rewrite the timing, content and offers for your business. - ### Segments protect the list Sending every campaign to everyone trains people to ignore you, and mailbox providers notice. We send more often to the people who engage and buy, less often to the rest, and remove addresses that only hurt delivery. - ### Discounts are expensive A coupon in every email teaches customers to wait for one. Klaviyo’s own Black Friday 2025 data showed the brands with the smallest discounts grew fastest. We use offers where they move a decision and lead with product, proof and timing everywhere else. - ### Two channels, one customer When email and text are planned in separate calendars, customers get the same promotion twice in an hour. We plan them together, decide which message goes by which channel, and let Klaviyo hold texts for people who already bought. - ### Attribution needs a reality check Klaviyo credits a sale to an email that was opened or clicked within its attribution window, even if the customer would have bought anyway. We compare against your store’s total revenue and use holdout groups that receive nothing, so you know what email and text actually added. - ### Delivery is the first job The best flow earns nothing in a spam folder. We set up sender authentication on your domain, warm new sending gradually, watch inbox placement and clean the list, so your messages reach the inbox. ## Proof email and text add sales, not just credit. Every platform likes to take credit for sales that would have happened anyway, and Klaviyo is no exception. Before we ask you to invest more in email and text, we show you what they added to your business. - Klaviyo results compared with your store’s total revenue, not reported on their own. - Holdout groups that receive nothing, so we can see what a flow actually changed. - Repeat purchase rate, customer lifetime value and list growth tracked every month. - Email, text and your ads read from the same order data, so no channel double counts. ## One team for every channel. Klaviyo works best when it is part of a plan, not a separate account someone checks once a month. Here is where it fits. - [Icon] **Ads bring in new shoppers** Google, Meta and Microsoft ads put your products in front of people ready to buy. - [Icon] **Your website captures them** Fast pages and sign-up forms turn visits into first orders and subscribers. - [Icon] Klaviyo works here **Klaviyo turns them into regulars** Email, text and push bring every customer back for the next order. - [Icon] **Analytics proves what paid off** Every channel judged on the same store revenue. - ### [Google Ads](/google-ads/) Search and Shopping ads bring in buyers who are ready now. Klaviyo audiences can sharpen who Google bids on, and every new customer enters your welcome flow. - ### [Meta ads](/meta-ads/) Facebook and Instagram ads find new customers who look like your best ones, using your Klaviyo segments, and bring them to your sign-up offer. - ### Ecommerce growth Product pages, checkout and site speed decide how many visitors become customers your emails can bring back. - ### Analytics and tracking One set of numbers for every channel, tied to real orders, so email, text and ads are judged the same way. - ### Other email platforms Not on Klaviyo, or not ready to switch? We also run [Mailchimp](/mailchimp/) and [HubSpot](/hubspot/) programs, and we will tell you honestly whether moving to Klaviyo would pay for itself. ## What Klaviyo has done for businesses like yours. These results were published by Klaviyo about other businesses, not OVERTOP clients. Each story shows what the business did and how we would run the same play for you. - [ Food and beverage **157.8%** year-over-year growth in revenue from flows ### Callie’s Hot Little Biscuit Read the story › ](/success-stories/klaviyo/callies-hot-little-biscuit/) - [ Restaurants **62.8%** year-over-year growth in revenue from Klaviyo flows ### Stone Brewing Read the story › ](/success-stories/klaviyo/stone-brewing/) - [ Home and building **$5.9K+** in email and SMS flow revenue in the first week ### Creekside Nursery Read the story › ](/success-stories/klaviyo/creekside-nursery/) - [ Sports and outdoors **71%** year-over-year growth in email and SMS revenue ### Boat Outfitters Read the story › ](/success-stories/klaviyo/boat-outfitters/) - [ Fashion and apparel **44.6%** year-over-year growth in Klaviyo-attributed revenue ### The Willow Tree Boutique Read the story › ](/success-stories/klaviyo/willow-tree-boutique/) - [ Beauty and personal care **43%** quarter-over-quarter growth in email revenue from bookings ### Naturopathica Read the story › ](/success-stories/klaviyo/naturopathica/) - [ Food and beverage **114x** return on Klaviyo spend ### Harney and Sons Read the story › ](/success-stories/klaviyo/harney-and-sons/) - [ Food and beverage **65x** return on Klaviyo spend ### Coffee Beanery Read the story › ](/success-stories/klaviyo/coffee-beanery/) [See all Klaviyo success stories ›](/success-stories/klaviyo/) ## How we work. Every client gets a plan built around their customers and margins. No copied flows, and no sending for the sake of sending. - 1### We audit what you have Deliverability, list health, flows, forms, segments and attribution, checked against your store’s real sales. If you are not on Klaviyo yet, we look at whether it fits your business before you switch. - 2### We fix delivery and data first Sender authentication, store and point of sale integrations, clean consent for email and text, and tracking that ties every message to orders. - 3### We build the flows that sell Welcome, abandoned cart and checkout, browse, post-purchase, replenishment, back in stock and win-back, written for your products and tested from the first week. - 4### We run campaigns on a calendar Launches, restocks, seasonal moments and Black Friday planned months ahead, sent to the segments most likely to buy, across email, text and push. - 5### You see what it earned A plain-language monthly report on revenue, repeat orders and list growth, checked against your store totals, with the reasoning behind every change. ## Charlotte first. Nationwide when you are ready. Our office is at 933 Louise Ave in Charlotte. We run Klaviyo for shops, restaurants, spas and service businesses in [Concord](/locations/concord/), [Huntersville](/locations/huntersville/), [Matthews](/locations/matthews/), [Gastonia](/locations/gastonia/), [Rock Hill](/locations/rock-hill/) and [Mooresville](/locations/mooresville/) and the rest of the [Charlotte region](/locations/), and for online brands selling across the United States. Local stores can win online too. A garden nursery in Dallas, NC, made its first Klaviyo revenue three days after its online store opened. Read the [Creekside Nursery Klaviyo story](/success-stories/klaviyo/creekside-nursery/) to see how. ## How we think about keeping customers, in writing. - [**The AI holiday retail playbook**How we plan email, text, search and social for the biggest selling weeks of the year.*Read the guide ›*](/insights/ai-powered-holiday-retail-guide-charlotte/) - [**Ecommerce SEO and conversion**The store fixes that make every email click more likely to become an order.*Read the guide ›*](/insights/ecommerce-seo-conversion-strategies/) - [**Server-side tracking and attribution**Why platforms over-credit themselves, and how we measure across email and ads.*Read the guide ›*](/insights/server-side-tracking-analytics-attribution-guide/) - [**How to split a marketing budget**How we decide what goes to keeping customers and what goes to finding new ones.*Read the guide ›*](/insights/marketing-mix-modeling-budget-allocation-playbook/) ## Questions about Klaviyo email and SMS. ### Is Overtop Media Digital Marketing a Klaviyo Partner? Yes. OVERTOP is a Klaviyo Partner agency in Charlotte, NC, and also a Google Partner. We build and manage Klaviyo email, SMS and push programs for local businesses and national brands, and run them alongside their Google, Meta and Microsoft ads. ### What does a Klaviyo agency actually do? We set up and run the whole program: store and data integrations, sign-up forms, automated flows, segments, campaign planning, email design, text messaging, deliverability and reporting. You approve the plan and the big decisions; we do the building, writing, testing and monthly improvement. ### Klaviyo or Mailchimp: which is better for my business? For online stores, Klaviyo is usually the stronger choice because it is built around store data: every order, product view and cart feeds segments and flows automatically, and email, text and push live in one place. Mailchimp can be simpler and cheaper for newsletters and service businesses with small lists. We recommend the platform that fits your business, and we work in both. ### Can you move us to Klaviyo from Mailchimp or another platform? Yes. We move your subscribers with their consent records, rebuild your flows and templates, connect your store, and warm up sending on your domain so inbox placement does not drop. We plan the switch around your sales calendar, never in the weeks before a big promotion. ### How much does Klaviyo cost? Klaviyo has a free plan for up to 250 active profiles and 500 email sends a month. Paid email plans are priced by the number of active profiles, and text messages by message credits that depend on the destination country. Push notifications are included on every plan. Our management fee is quoted after we understand your business, so we do not publish price lists. ### Does Klaviyo work with Shopify, WooCommerce and other platforms? Yes. Klaviyo connects to Shopify most deeply, and also to WooCommerce, BigCommerce, Adobe Commerce (Magento), Salesforce Commerce Cloud and Wix, with more than 350 integrations in total, including booking, loyalty, subscription and point of sale systems. ### Is Klaviyo only for online stores? No. Online stores get the most out of it, but restaurants, spas, salons, clinics and other booking businesses use Klaviyo too, connecting their reservation or point of sale system so every visit can trigger the right follow-up. Several of the success stories on this page are businesses with physical locations. ### Is SMS marketing worth it, and is it legal? For most stores, yes, when it is used sparingly for messages that matter: restocks, drops, delivery updates and well-timed reminders. Texting needs clear, separate consent, quiet hours and an easy way to opt out. We set those rules up in Klaviyo from the start so your program stays compliant as it grows. ### Which Klaviyo flows should every store have? At minimum: a welcome series, abandoned checkout and cart, browse abandonment, post-purchase and a win-back flow. Depending on what you sell, back in stock, price drop, replenishment, review requests and VIP flows usually come next. Order matters: we build the flows with the most revenue at stake first. ### How fast will we see results? Flows start earning as soon as they go live, because shoppers are already abandoning carts and joining your list every day. Most stores see the first lift within weeks. Segments, testing and campaign planning compound over the following months as Klaviyo learns from more orders. ### Who owns the Klaviyo account and our customer data? You do. The Klaviyo account, the list, the templates and the data stay in your name. We work inside your account with our own logins, and if we ever part ways, everything stays with you. ### Do you only work with Charlotte businesses? No. Our office is in Charlotte and we know the Charlotte metro market well, but Overtop Media Digital Marketing runs Klaviyo for businesses across the United States. Local or national, you work with the same team you meet on the first call. Pricing as listed on [Klaviyo pricing](https://www.klaviyo.com/pricing), October 2026. Customer count from [Klaviyo second quarter 2026 results, filed with the SEC on August 5, 2026](https://www.sec.gov/Archives/edgar/data/0001835830/000183583026000039/confidentialfiscalq22026ea.htm). ## Start growing repeat sales with Klaviyo. Tell us about your store and we will show you where your email and text program is leaving money behind, and what it would take to win it back. [Get your Klaviyo plan](#audit) [Call (704) 237-0707](tel:7042370707)