A great place to grow

• Rewarding career
• Flexible hours
• Work from anywhere

We are always looking for a kick-ass Digital Marketing Specialist. Specifically, a PPC Search, SEO, and Social Ads Specialist to join our family of leading-edge creatives. The ideal candidate will be able to work remotely and will have experience with the below skills.

Experience:

• Must have at least 1-2 years of experience in paid search and social media. 
• Knowledge of technical and on-page SEO and paid search management is required.
• Knowledge of other Google marketing channels like Youtube, Display and Shopping is ideal, but not required.
• Experience working with third-party suppliers is ideal.

Possible current position of potential fit: 

SEO analyst, digital marketing analyst, PPC analyst, SEM/SEO officer, Paid analyst, digital marketing specialist, paid search specialist, search specialist, seo specialist

Desired certifications:

• Google Skillshop Certifications in Search, Display, VideoAnalytics, GMB
• Facebook Ads, Facebook for Business 
• Microsoft Advertising
• Adobe Creative Cloud

Duties & Responsibilities:

• Position our product offerings (primarily, but not limited to, SEO and Paid Search) as part of an overall agency solution to client needs.
• Able to provide bespoke solutions to client needs, considering budget, priorities, and impact based on timelines and objectives
• Able to articulate strategies and recommendations in a non-technical tone, depending on who the audience is.
• Packages previous successes and ongoing testings as a means to showing the value of our solutions.
• Successfully plan, create, and manage PPC campaigns across a variety of channels, a variety of clients, variety of industries.
• Updated with industry changes and able to think forward in terms of impact to clients.
• Communicates results based on the KPIs set during planning.
• Able to project manage to ensure timely delivery of work.
• Google, Yahoo, Bing, etc.
• Facebook, Instagram, YouTube, Pinterest, etc,
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients, analyzing trends, goals, opportunities, and other key performance indicators
• Stay on top of search engine and PPC industry trends
• Data & Analytics Reporting.

Qualifications:

• Experience with WordPress, Google Analytics, Google TagManager, Google Ads, Facebook Ads, Microsoft Ads, Email Marketing, E-commerce, and Facebook Business
• Functional experience with all channels of Social Media 
• Goal-oriented in strategies and optimizations.
• Consistent in delivering work that has been committed, both in terms of time and expected output.
• Creative when it comes to problem-solving and in recommending solutions.
• Communicates challenges as they happen.
• Proactive in putting forward solutions for sudden challenges.
• Keeps abreast on industry news and updates.
• Has ownership of committed work, be it internally or externally.
• Strong attention to detail 
• Strong interpersonal skills, listening skills, and an articulate presenter
• Excellent writing proficiency and content creation skills 
• Creative Thinking 
• Analytical skills 
• Research and problem-solving skills
• Data-driven and analytical. 
• Extremely organized and able to work both independently and as part of a team.
• Curious, quick to learn, and receptive to constructive criticism.
• Highly methodical, accurate, and determined.
• Must maintain current certifications with Google Analytics Academy
• Proficiency with Google Analytics and Google Tag Manager
• Previous experience in a similar role preferred, but not required.
• Must be proactive.
• Ambitious and driven for yourself and our clients.
• Ability to work independently and as part of a team.

How to Apply For This Position:

• Please submit your application below.
• Please prepare a cover letter and updated resume.
• Please include your work samples, major accomplishments, and any other professional achievements you would like to highlight.
• Please include links to relevant certifications.
• Please include a short video sharing why you are the best candidate.
• Please include your compensation and/or salary requirements in your cover letter. 
• Please include any references or reviews you would like us to take into account.

Thank you so much for your interest in Overtop Media Digital Marketing!